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Vacation Rental Business Plan to Grow an Airbnb Business

Writing a vacation rental business plan is the first step to taking your business to the next level. This document will help you to define the strategy that will guide your business as you start the business or increase the number of Airbnb properties. It can also help you to secure the funds that you need to develop your business from lenders or investors.

Finally, creating a viable business plan for your vacation rental business will also help to identify potential risks before others invest in your business. To help you figure out what to write down, here are the top things your vacation rental business plan needs to include.

The Executive Summary

The executive summary outlines the history of your vacation rental business, including your prior successes and accomplishments. You’ll also want to make sure to cover future goals for your business, as well, as information on your current properties, employees, and third-party vendors. When potential lenders or investors read this at a glance, they’ll be able to know in a nutshell what your business has to offer and why it is worth investing in.

Company Description

The company description provides details on your businesses USPs, providing an in-depth analysis of the unique offerings that your business brings to the market. Here you’ll describe your target customers, including the types of Airbnb guests that your business attracts or you hope to attract. In this section, you’ll also explain how the growth of your vacation rental business will make you a standout in the market.

Marketing Analysis and Strategy

Here you will outline your current position in the vacation rental market and explain in detail the size of your market and what technology will be required to grow your business. For the marketing strategy for your business, describe the strategies that you will use to achieve bookings in the future. Will you need to invest in new technology, develop new collaborations or change your customer experience strategy? All of these factors must be outlined in detail.

Your plan should discuss all of the channels, both online and offline that you plan to use to advertise your vacation rental business. Make sure to provide details on how much they are expected to cost and how you plan to manage each channel.

Management Structure for Your Vacation Rental Business

A sound management structure for your vacation rental business will improve productivity and ensure that all members of your organization can achieve their true potential. Is the structure of your company, as a partnership or ownership by a single individual, living up to its potential? Explain the management structure for your business in its current state, including any property management services you use.

Operations Plan

The operations plan will help you to make decisions regarding hiring, company standards, and how you will keep up with the day to day activities involved in running your business. Daily tasks include managing all the business aspects of your properties, such as taxes, insurance, reservations, payment processing, maintenance, and related administrative tasks. Discuss how your current setup has worked so far. Are there any improvements that can be made as you expand your business?

At this juncture, you’ll also need to decide what role you want to play in your vacation rental business in the future. Do you want to continue to play a key role or would you like to bring in additional staff to help spread out the responsibilities?

Financial Plan

To start, cover the financial history of your business by discussing all of your prior successes and how those successes have led to the state of your business as it is today. You will also need to create a detailed financial plan and projections.

Your financial plan should include a 12-month profit and loss project, a 5-year financial growth plan, a cash flow project, estimated balance sheet of expenditures for your business, and a cost analysis. For this part of the business plan, it is a good idea to work with an accountant to ensure that your documents meet the financial reporting standards required by commercial lenders.

Appendix

In addition to financial documents, you’ll also want to put together some information that helps to build the case for the viability of your vacation rental business plan. Here are some ideas for documents to include:

  • Resumes (your own and key employees’ resumes)
  • Permits to demonstrate your willingness to comply with the latest regulations regarding short-term rentals in the jurisdictions where your business operates
  • Contracts with third-party vendors for property management services
  • Vacation rental industry studies that you’ve cited in your business plan
  • Letters of support

https://medium.com/@airgms/vacation-rental-business-plan-to-grow-an-airbnb-business-a1ec6b0b4769

What is an Airbnb (short-let) management service?

An Airbnb management service is provided by companies that takeover the entire management of Airbnb/short-let rental properties on behalf of the owner/landlord, from finding guests to checkout and professional cleaning services.

Despite the service being called “Airbnb management”, it’s more accurate to call them a “short-let management service”, because for all intents and purposes, these companies manage any type of short-stay let. But due to the success and popularity of Airbnb’s platform, and the fact that the Airbnb brand is so ridiculously strong that it’s become a popular synonym for “short-let rentals”, management companies have taken advantage and marketed their management services around Airbnb.

Long story short, Airbnb Management Services aren’t owned by Airbnb or directly related to Airbnb. These management companies will simply market your short-let property on Airbnb to find guests, along with several other popular short-let/holiday platforms, like booking.com, Tripadviser, Expedia etc.

So why have they become so incredibly popular? Once the whole short-term lettings/Airbnb craze kicked off and became the coolest trend since chewing bubble-gum, there was a noticeable pile-up of dishevelled landlords that needed rescuing from all the laborious hard-work that comes with being a successful short-let host and making a shit-ton of money.

Fortunately, a bunch of humanitarians recognised the crisis our most privileged in society were facing; they pin-pointed the gaping hole in the market for a much-needed Airbnb/Short-let management services, which provides a complete takeover solution.

Compare the best UK Airbnb & Guest Management Services in London (and other major UK cities)

Short-let management services are blowing up in popularity and new ones are cropping up every day (needless to say, a few are sinking here and there also). But fear not, to make life easier for you, I have curated a list (which I keep maintained) of the best and most popular short-let / Airbnb management companies that service London and a few other major UK cities, which are unlikely to go under anytime soon (they’ll be removed from the list pronto otherwise)…

The major restrictions with using Airbnb Management Services!

There are currently some major roadblocks, which may render management services a non-starter for you. Yup, what I’m telling you is that your excitement may have been in complete vain.

The bomb-shell (which you may have already clocked)… is that most popular and reputable management companies only facilitate major UK cities (e.g. London, Manchester, Edinburgh etc), and they only manage entire properties (i.e. they won’t work with live-in landlords looking to host ‘spare rooms’).

While I understand why that’s the case, it ultimately makes short-let management services suitable for only a puny portion of landlords with prime real estate in the UK’s [most expensive] cities! So if you’re a landlord with a studio apartment in the middle of Fanny Barks (in Durham), you’ll almost definitely be out of luck. Where? Exactly. And yes, “Fanny Barks” is a real place. Go ahead, laugh.

However, they are expanding into more and more cities as they grow in popularity, so keep your eyes peeled if your area isn’t currently serviced!

25 Techniques for getting fast Social Media exposure

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